If you are involved in the digital marketing field or you like to keep up with the latest trends in the field of technology, then you have probably heard about ...
If you are involved in the digital marketing field or you like to keep up with the latest trends in the field of technology, then you have probably heard about ...
Today, AI (Artificial Intelligence) is contributing to nearly every industry you can think of. From education to fashion, from healthcare to IT, every industry is using artificial ...
Ever since OpenAI launched ChatGPT in June 2020, there has been tremendous buzz around it. One cannot scroll any social media feed without coming across at least one post about a new use case or some other ...
With 2023 now well and truly here, all industries, including digital marketing, have had enough time to put their new year plans into effect. This is particularly ...
In today’s age of acronyms, FOMO and JOMO are perhaps two of the most popular digital marketing strategies used by brands to achieve their ...
If you have been keeping an eye on the financial news, you must be knowing that the Indian economy is currently ...
What comes to your mind when we talk about the most trusted brands? TATA is one of the first names that pops in your mind, right? Every business wants to create a distinct image and identity in the mind ...
Since the dawn of the social media age in the early 2000s, its widespread adoption has been one of the most paradigm-shifting events and has shaped society to a large extent. Not only has it changed the ...
With about 60% of the population using the Internet, we are truly in the digital age. When businesses want to target their ideal customers digitally, they have different methods available, one of which ...
Digital marketing is a domain where you engage with real people but in the virtual world of the internet. It is not easy to get a “face-to-face” sense of whether you are executing the right plans and if they ...
In today’s digital age, the internet is growing at an explosive pace. With this, the number of users accessing the internet through ...
Today, about 50% of India’s GDP contribution comes from the service sector. In 2021, India was among the top ten service-exporting countries, ...
Even if you are not familiar with digital marketing, you have surely heard of the terms SEO ...
If you are a regular LinkedIn user, you have surely heard comments like “LinkedIn has become too cluttered.” or “LinkedIn has become like Facebook.” It is quite common to hear these comments, especially ...
Do you remember how many ads you have seen today? We bet you don’t know the number. We see ads everywhere on the internet from social media to search engines, but we don’t pay attention to them or ...
Accidentally clicked on an ad on your social media feed? And now that product seems to follow you on every site that you visit? We have all been there! ...
If you simply go by their definition, MSMEs are micro, small and medium enterprises depending upon their turnover. If you ask any business owner though, they would tell you that some issues are common across businesses irrespective of their size. One such challenge is to build brand awareness, obtain quality leads and maintain a good reputation. All of this can be achieved if a business has an effective online presence. ...
“Yoga is a way of living” - how many times have we heard this being said around us? Yet, it is only around 21st June every year that we see a majority of people talking about Yoga on social media and companies organising Yoga classes or sessions. Have you ever wondered what happens during the rest of the year? ...
We will take a look at a trend in searches which has also been growing more and more popular by the day - visual searches. So, what is a visual search? A visual search is where instead of using text to search in a traditional search engine, an image or a scan of an image is used to search for an object/product/service/brand etc. ...
As humanity continues to take bigger and bigger strides with the help of technology, it has resulted in seismic shifts in some of the most fundamental aspects of how we use technology in our daily lives. ...
Paid campaigns are one of the most effective tools in any digital marketer’s kit. However, while they may be effective, they are also a high-risk - high-reward tactic ...
When pictures are said to say a thousand words, one can only imagine the power of moving images. Video has always been ...
“Oh, you just choose a topic, think of something to write, and start tapping away on the keyboard” - no matter how much one wishes writing a blog was this simple, it isn’t so. Writing a blog post, especially for social media is indeed interesting and satisfying...
Regardless of the industry, they operate in, a company's online presence can significantly affect its success in engaging with its target customers and driving the business. In today’s times where an internet connection is almost ubiquitous....
Search Engine Marketing (SEM) is one of the most widely used channels of digital marketing across all industries. When we talk about SEM, most of the time it is understood to be just Google Ads and nothing more....
Background
Unless you have been living under a rock, Zomato is one of the most recognizable food delivery brands in India....
One of the biggest, or probably the biggest objective of any digital marketing strategy is to convert a potential customer into a paying one. To make this happen...
Similar to most things in life, success is a destination that can be reached by taking various paths. Digital marketing is no different.
Effective digital marketing involves making sure your brand is always in front of your customer, right? Not at all, because that will have the same effect
“What we are doing has always worked for us. So, why should we change it?”
“Online is fine, but offline is where the real action happens.”
SEO (Search Engine Optimisation) was and still remains one of the most effective ways of boosting the search engine ranking of your website, thus getting it
If your company is selling products or services online, the biggest challenge is to grab the attention of your target audience. The next obstacle
In digital marketing, just as in life, it is very easy to get hooked on the latest new toys and lose track of the good old stuff that has always worked well.
Money is something every human being knows of, once they start understanding the ways of the world. You don’t need to train someone about what money is
Today, we will be talking about the marketing strategy of a company whose name you will immediately recall if
One of the biggest objectives of any event, especially a marketing event, is not only
"Lead generation." - that's the most common response from MSMEs when we ask them what is their objective
There are many questions which come to mind when any business owner (MSMEs or corporates) thinks of getting
We all know that festivals are a time for celebrations and spending time with family,
Life is not counted in years, but lived in moments. For a digital marketer, nowhere does this hold more true than
“What will you do in off-page SEO?”, “What is link building in SEO?”, “Is it really needed?”
This latest blog from Idecution covers one of the most interesting facets of digital marketing
The most important word in digital marketing is “success”, no matter how you define “successful digital marketing”. Whether it is
The last two years have not just forced a lot of us indoors, they have also pushed us to find “indoor options” for activities that we typically associated with going out.
If you ever wanted to find out something about your favourite actor, or the latest TV show, where do you go? When you want to find out which smartphones are releasing soon
Ever since Mark Zuckerberg announced that Facebook was going to be a meta platform and part of the Facebook Metaverse, a question has been spreading like wildfire in the digital
Traditionally, marketing has always been about taking your product or service to your target customers and convincing them to try it out. Conventional
In all the jargon soup that you come across when you get introduced to digital marketing, there is one that you will invariably come across - SEO.
Case Study: How a mix of local SEO (Search Engine Optimisation) services and SEM (Search Engine Marketing) strategy helped our coworking client stay afloat during the pandemic.
Milestones are not just markers in the path to your destination. They are also opportunities to pause and take stock of the journey so far - to look back, to make observations and learn from them.
20 days and 20 questions. We have tried to cover most of the common Digital Marketing questions.
“We are living in a digital world” is something you must have heard countless times. Even if you run a non-digital business, digital transformation has become a necessity in many cases.
When a business decides to take its first steps into digital marketing, it can be a pretty chaotic experience with lots of jargon and acronyms
As nutritionists and dieticians, the food pyramid is something you’re very familiar with. Just as the food pyramid shows a balanced diet for an individual,
With the near-universal availability of smartphones and the internet, it is no secret where you can reliably find and target your
Weaving the current trending topics or festivals into your campaign is a strategy most marketers
The real estate sector in India has seen a considerable upward growth over the last few decades. With properties being developed aggressively and every available inch of land
Mr. Chawla was having severe tooth pain, so he asked his son Malay to take him to a good dentist. Malay’s main concern was if the doctor will be
Who says workplaces are stressful? Within every problem, lies an opportunity. And every opportunity means you only become wiser.
Father's Day is here and all those who can, are busy gifting their daddy dearest. That's indeed an excellent method of expressing your love; but we sat down to think,
The SCGT VABCIDE Power Group presentation conclave happened on Saturday, 19th of May, 2018 at Thane.
Who would have thought that animated movies could teach us life lessons?
In this age of aggressive digital marketing, it takes a lot of courage and resilience (self-control) to not have a website for your business.
Think of sports, and the very first few things that come to the mind are…? What? 1, 2, many? Strategy? Planning? Goal? Execution? Leadership? Teamwork? All of these?
India is the second largest country in the world in terms of consumption of smartphones, connected devices, internet and data. An Indian Express news feed* states that it is predicted that, by 2020, at least 1 billion Indians will consume digital
It is a healthy content marketing practice to use hashtags accurately, to be able to harness their full potential.
Hashtags (#s) are arguably the most critical aspect of any written post or the caption of an image on social media. It allows one to draw attention to a specific or a trending topic of discussion. Interestingly, there could be certain #s that are temporary
You venture out into a new world of business with lots of zeal, enthusiasm and ambitious plans for future. You know your product or service is great. After all, you have invested a lot of your time and resources in making sure your customers get the best when they choose your product or service.
Scrolling through your Facebook or Instagram feed, you see your friend wearing a gorgeous dress in a picture she posted. "Lovely dress, where from?", you comment on it. She replies with where she got it from and you then go and buy it. Simple?
Google has launched a new feature for businesses listed on its search page. Now customers (existing/prospective) can directly ask questions to the business using their Android/iOS devices. Once the business replies to these queries the user would receive a notification
Online or Offline? Ever since we have ventured into digital marketing this is one of the most important questions we have faced. However, the simple fact is that it cannot be online OR offline marketing, it should be online AND offline marketing.
