Accidentally clicked on an ad on your social media feed? And now that product seems to follow you on every site that you visit? We have all been there!

Have you ever wondered - when you search for any product or add that product to your shopping cart, how does the ad for that product start showing all over your social media handles, Google search engine etc.? Do you ever think about how it is done? We will bring you the answer today. This is done through remarketing.

What is remarketing?

Remarketing or retargeting refers to showing your ads to people who have previously interacted with your website or social media ads. It is an effective marketing strategy to get your audience to reconsider your brand and drive conversions.

As the user journey from awareness to purchase takes time, remarketing helps move customers from awareness to consideration to purchase at a faster rate.

The benefits of remarketing are:

1. Creates brand awareness and drives sales.

2. Targets people who have interacted with a website or brand and therefore have a higher chance of conversion.

3. Helps to increase brand loyalty by engaging with previous customers.

4. Remarketing campaigns are personalised based on the user's previous interactions.

5. Remarketing has better ROI (return on investment) as compared to other digital marketing targeting options.

In conclusion, remarketing is not magic. It is one of the most important techniques of digital marketing that helps businesses to create brand awareness and to retain their customers.

Want to know more about remarketing? Schedule a call with Idecution and discover how we as a Digital Marketing Agency can help you.

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