“Word-of-mouth marketing has always been important. Today, it is even more important because of the internet.”


- Joe Pulizzi & Newt Barrett


Content Creation

High-quality, relevant content is a vital element in a successful digital marketing strategy.

Content marketing process of Idecution
Importance of content creation

Content is an essential part of any marketing activity, whether it is carried out online or offline. Without engaging content, your target audience will be looking at a blank screen and have a blank reaction to your product/service. The idea behind creating effective and relevant content is to precisely target and attract a clearly defined audience and to drive/cause profitable customer action.

We undertake content writing assignments for your business on various digital platforms and in various formats. Some of these include:
  • Short-bite content like tweets, blog posts or social media posts
  • Long-read content like your website pages, Facebook/LinkedIn pages etc.
  • Video creation, including 2D animated videos with scripting/content thereof
  • Whiteboard animation

What is the importance of newsletters on LinkedIn?

Over the years, Email marketing or a regular newsletter to existing clients are a constant feature of our discussions regarding digital marketing activities. Newsletters or Emailers are an excellent way to share case studies, domain expertise and exciting stories with your current and prospective clients, especially for B2B.

Until recently, LinkedIn had the option to publish articles on Personal Profiles but this was enabled for Company Pages early this year. At Idecution, we started experimenting with this feature from May 2022 onwards.

The things which worked for us were:

  • Consistent posting: We called our newsletter Idecution's Weekly Read which we posted every week. The posting day may change depending on festivals, special occasions etc. but the frequency has not. Our subscribers are all organic and have risen steadily.
  • Delivery to the personal mailbox: This is definitely our favourite part. Once someone subscribes to the newsletter, they get the newsletter delivered to their email ID associated with their profile. In most cases, this is a personal email ID which they check often. They can then either comment on the newsletter or share it on other social media or forward to their contacts, thus increasing its reach.
  • Regular options to share/like: Our team has been consistently sharing/liking these newsletters and thus it helped to reach out to our own network as well.
  • Core audience: This newsletter has allowed us to inform and engage with our core audience of more than 300 subscribers and deliver weekly content to them.

You can check out the newsletter by clicking here

FAQs

1. What is content marketing and why is it so important?

These days, your target audience is present on multiple platforms and consuming various forms of content. Hence, in addition to content creation, it becomes equally important to market it effectively using organic and paid options.

Effective marketing of content can help to position your brand strongly against your competition and generate quality leads for your business.

2. With the average attention span of the audience reducing, is content marketing even worth it?

Along with the reduced attention span of customers, the options for the content consumption for the audience have also increased. A piece of content written as a blog can be repurposed as a short video or a series of static posts. The vocabulary of the audience, their maturity in perceiving content, the trending types of the content - all these are factors which will help you create engaging content for your target audience.

Doing this activity in-house can seem overwhelming but that’s where a content marketing agency like us can be of great help.

3. Why Idecution?

What makes Idecution different than any other content marketing agency is our unique approach. It involves understanding your business, your target audience, the strengths and weaknesses of various platforms and accordingly tailoring the content for the best possible impact.

One of our topmost goals is to ensure individual attention and treatment for each of our clients and make sure that client satisfaction is not just an idea to be preached, but a goal to be reached every day.

4. Our team thinks that our target audience is present on various content streaming platforms. Can your company help us?

As mentioned before, Idecution has expertise in generating text, static and moving images content. We can strategise and implement content creation and marketing on streaming platforms like YouTube, Disney+ Hotstar etc.

Like any content marketing agency will tell you, fresh and distinctive content is appreciated by not just readers but also search engines. We curate and create unique content to help you achieve this goal.