High-quality, relevant content is a vital element in a successful digital marketing strategy.
Content is an essential part of any marketing activity, whether it is carried out online or offline. Without engaging content, your target audience will be looking at a blank screen and have a blank reaction to your product/service. The idea behind creating effective and relevant content is to precisely target and attract a clearly defined audience and to drive/cause profitable customer action.
We undertake content writing assignments for your business on various digital platforms and in various formats. Some of these include:
- Short-bite content like tweets, blog posts or social media posts
- Long-read content like your website pages, Facebook/LinkedIn pages etc.
- Video creation, including 2D animated videos with scripting/content thereof
- Whiteboard animation
Over the years, Email marketing or a regular newsletter to existing clients are a constant feature of our discussions regarding digital marketing activities. Newsletters or Emailers are an excellent way to share case studies, domain expertise and exciting stories with your current and prospective clients, especially for B2B.
Until recently, LinkedIn had the option to publish articles on Personal Profiles but this was enabled for Company Pages early this year. At Idecution, we started experimenting with this feature from May 2022 onwards.
The things which worked for us were:
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1. What is content marketing and why is it so important?
These days, your target audience is present on multiple platforms and consuming various forms of content. Hence, in addition to content creation, it becomes equally important to market it effectively using organic and paid options.
Effective marketing of content can help to position your brand strongly against your competition and generate quality leads for your business.
2. With the average attention span of the audience reducing, is content marketing even worth it?
Along with the reduced attention span of customers, the options for the content consumption for the audience have also increased. A piece of content written as a blog can be repurposed as a short video or a series of static posts. The vocabulary of the audience, their maturity in perceiving content, the trending types of the content - all these are factors which will help you create engaging content for your target audience.
Doing this activity in-house can seem overwhelming but that’s where a content marketing agency like us can be of great help.
3. Why Idecution?
What makes Idecution different than any other content marketing agency is our unique approach. It involves understanding your business, your target audience, the strengths and weaknesses of various platforms and accordingly tailoring the content for the best possible impact.
One of our topmost goals is to ensure individual attention and treatment for each of our clients and make sure that client satisfaction is not just an idea to be preached, but a goal to be reached every day.
4. What is content strategy?
Content strategy is the foundation of your online presence, guiding how you create, manage, and distribute content to engage your audience and achieve business objectives. It’s about understanding your audience’s needs, crafting compelling narratives, and delivering content that not only informs your audience but also builds trust and loyalty. A well-defined content strategy aligns with your brand’s goals, enhances visibility, and positions your business as a credible authority in the industry.
At Idecution, we have successfully developed and executed content strategies for clients across diverse sectors, helping them increase website traffic, generate quality leads, and boost brand reputation with engaging and valuable content.
5. What is content creation? Is content creation the same as digital marketing?
Content creation is the process of developing valuable, informative, and engaging materials—such as articles, case studies, application notes, blog posts, videos, and social media content—to attract and retain an audience. While content creation is a crucial part of digital marketing, it’s not the same thing. Content creation focuses specifically on producing content that resonates with audiences, whereas digital marketing is a broader field that includes various strategies to promote a brand and generate leads by utilising the content created. Digital marketing encompasses SEO, SEM, SMO, email campaigns, and more. Essentially, content creation forms the foundation of digital marketing, providing the essential materials that drive broader marketing efforts.
6. What are the best ways to do content marketing?
Content marketing involves creating valuable, relevant content that engages your audience and establishes your brand as an authority in your field. You must understand your audience and tailor content to meet their needs effectively. Key methods include writing informative blogs and articles with strong SEO, sharing engaging content on social media platforms such as Facebook, LinkedIn, and Instagram, and producing videos for YouTube. Email marketing, podcasts, infographics, and in-depth resources like e-books and case studies are also effective in enhancing your strategy. At Idecution, we have successfully helped clients with tailored content strategies that resonate across multiple platforms, driving engagement and building lasting connections.
7. What is the difference between content strategy and content marketing?
Content strategy is the overarching plan that guides your content creation and distribution. It establishes your goals, intended audience, and the type of content you'll develop. Think of it as the roadmap for your content marketing efforts.
Content marketing is the actual implementation of that strategy. Here you create the various types of content that you have planned in your content strategy to attract and engage the audience. This includes activities like writing blog posts, creating videos, and sharing content on social media.
In essence, content strategy is the blueprint and content marketing is the construction. A well-crafted content strategy ensures that your content efforts are aligned with your business objectives and resonate with your audience.
8. What role does keyword research play in social media content creation?
Keyword research helps identify relevant topics and phrases that the target audience is searching for. By incorporating these keywords into your content, you use language that resonates with your audience and addresses their pain points, leading to more engaging and relevant posts. At Idecution, we analyse trending keywords and competitor strategies to create content that drives engagement and generates leads.
9. Which is the best strategy: SEO or content marketing?
What makes Idecution different than any other content marketing agency is our unique approach. It involves understanding your business, your target audience, the strengths and weaknesses of various platforms and accordingly tailoring the content for the best possible impact.
10. Our team thinks that our target audience is present on various content streaming platforms. Can your company help us?
As mentioned before, Idecution has expertise in generating text, static and moving images content. We can strategise and implement content creation and marketing on streaming platforms like YouTube, Disney+ Hotstar etc.
Like any content marketing agency will tell you, fresh and distinctive content is appreciated by not just readers but also search engines. We curate and create unique content to help you achieve this goal.