Starting a business on your own requires a lot of thought, followed by dedicated action. There is an endless list of activities to be completed before you can begin your dream journey.
In this digital era, one of the very first activities from this list is to create a website to book your home in the virtual world.
However, creating a website involves many things like having to think and search for a domain name, hunting for a good hosting plan and finally and most importantly, deciding the content and look of the website.
While all of this is being worked upon, the urge to start your journey and meet your prospective clients makes you impatient. With every passing day, you want to get started with your business idea and invest your energy into working upon your core business rather than waste it on these “additional” activities.
The internet is full of advice from experienced people and if you invest your time properly, you can surely tick off these activities from your to-do list. But then, time is money. Investing your time in these activities means investing your money in them rather than your business where you actually want to invest it.
So you can either proceed with a DIY approach or put the website and other digital marketing activities on the back burner, hoping to tackle them when you have time.
However, the reality is that you will never really have that time. Hence, wouldn't it be easier if someone did that for you while you focused on your core business? Someone who understands the marketing, your needs, budget and can guide you to take that #FirstStep?
Let us do that for you in a better and more productive way.
1. What do I need for a website?
2. What is a domain, hosting and website?
Let us explain this with an analogy.
Consider the example of someone's mobile number. The domain name (where people find the brand/business) is the equivalent of a mobile number for a person. The hosting space in this example is analogous to the mobile handset (where the domain is hosted) and the actual website is nothing but the SIM card that's purchased from any service provider.
Just as one would never register their mobile number to the salesman's name, the domain should not be registered to the website development company. Many clients often do that, and this is not a good business practice at all. A domain name is the identity of the online presence of a brand/business. It should always be purchased in the name of the company or brand owner. Yes, a web developer can facilitate the purchasing but ensure that it's bought in the proper name.
Whether it's a phone or a website, the hardware can be changed or upgraded as per changing needs (read website traffic). If one is not happy with the service provider (read website developer) they can switch to a different operator without losing the domain or contacts (customers) or in many cases even the data (website) if it is created on non-proprietary platforms and a proper back-up has been taken.
P.S.: Just like a dual SIM phone, a business can host multiple websites on the same hosting space.
3. What is the cost of creating a website?
The cost of creating a website depends on various factors like:
With the kind of diverse options available in the market, the pricing range also varies from vendor to vendor. As a newbie, it might leave you confused. So it is always a good idea to jot down your requirements (both essential and "good to have") and then evaluate the vendors and their quotations.
4. Which type of website is suitable for my business?
The type of your website depends on various factors like:
We would require more information about your business and your marketing objectives so that we can evaluate the type and scope of the website required for your business.
5. Are the websites created by you suitable for mobile viewing?
Yes. Websites created by us are responsive, which means that the design adapts itself to the type of device it is being used on - iPad, mobile, laptop, or even a big LED screen.
6. Can I copy-paste the content from the internet and use it for my website?
Google penalises duplicate content. So if you are planning to use Search Engine Optimisation (SEO) for the website, then use of content pasted from elsewhere will hamper your ranking. Secondly, content which is not written for your business or target audience will fail to resonate with your prospective customers and not give you desired outcomes.
We offer content creation services wherein our team will research about your industry, your competition and accordingly curate content for the website.
7. Can you not just download images from the internet and use them for my website?
Images downloaded from the internet may not be licensed for commercial use and may land you in legal troubles because of copyright issues. Hence, we only use images which are legitimately licensed for commercial use.
8. What do I do when the cost of creating my website exceeds my budget? Is there a cheaper option available?
Your website is the first point of contact between your prospective customers and your business. Think of it as the digital equivalent of a shop or an office. It has the potential to make or break your relationship with your customers. That is something you should never compromise on!
Idecution is the first digital marketing agency in India to come up with an EMI scheme to help businesses develop an amazing website and make the ultimate 24x7 pitch to their customers.
Call us to discuss your requirements and set the ball rolling to provide your business with a great marketing tool.
Still unsure!? Read our blog on 6 + 1 Reasons Why your Business does not need a Website?