Social media is a fast-growing domain that doesn't look like slowing down anytime soon.
It’s an invention that has become part of our life. Every business, whether B2B or B2C and every industry can and should use this as an effective marketing tool.
Why should I use social media for my business?49% of the world population uses social media and 99% of them use it on a mobile device. (Source: We Are Social, January 2020)
If the above statistics don’t give you an idea of its reach, just look around and you would understand the amount of penetration social media has.
Through social media marketing, you can gain a foothold in the digital world by using various social networking platforms. It is also the best channel to interact with your prospective or existing customers. Whether you post content organically or use paid advertisements to increase visibility, people are more receptive online to viewing your message and hearing what you have to say.
Using social media, you can increase awareness about your brand, generate leads, instantly respond to customers' queries, collect feedback and showcase their appreciation as well. Effective use of social media can help to build trust and recall for a brand in the customers' minds. Having a solid social media presence is something that one would vouch for as a great idea, whether you are an individual or a company.
With new social media platforms being launched every now and then and existing platforms (Facebook, LinkedIn, Instagram, Pinterest, Twitter, TikTok, etc.) evolving rapidly, we understand that it becomes overwhelming to decide which one is beneficial for your business.
Also, if you have not actively used a social media platform for your business then it is easy to get confused about the purpose and audience type on a platform.
The choice of a social media platform depends on your target customers and your marketing budget. Remember social media is free but social media marketing is not. It takes time, efforts and money to maintain a strong presence. Hence, choosing a platform is important.
AI (Artificial Intelligence) is used to effectively carry out things that humans can’t do, especially on a huge scale. Social media marketing also uses algorithms in combination with AI to target and engage with people better than ever. Various audience targeting options like customer audience, lookalike audience help to achieve better ROI (Return on investment) by tracking and measuring user behaviour with advanced algorithms.
To connect your brand to your existing and future customers, we can implement a social media marketing campaign with the following:
- Social profile optimization.
- Increase the audience reach through organic and paid options.
- Generating leads.
- Marketing in social groups.
- Regular updates to keep the audience engaged and interested.
- Retargeting website visitors.
If you want to use your own employees to perform your social media marketing activities, you can hire us to train your employees on-site to effectively use the various social media platforms. We also provide training to employees of corporate organisations, start-ups, MSMEs etc. about various social media platforms.
Know more about the 'Impact of social media on youth consumers' in our blog section.
1. How are InMail and Message Ads different on LinkedIn?
InMails are messages that you can send without any cost to your first-degree connections on LinkedIn. You can also send these messages to members of a group which you are a member of, even if they are not your first-degree connections.
While Message Ads are also text based ads that show up under messages, they are set up via the company page and you get to select a more extensive target audience and attach lead forms to the ads.
While InMail credits are limited for a month, there are no such restrictions in the case of Message Ads.