Social media is a fast-growing domain that doesn't look like slowing down anytime soon.
It’s an invention that has become part of our life. Every business, whether B2B or B2C and every industry can and should use this as an effective marketing tool.
Why should I use social media for my business?49% of the world population uses social media and 99% of them use it on a mobile device. (Source: We Are Social, January 2020)
If the above statistics don’t give you an idea of its reach, just look around and you would understand the amount of penetration social media has.
Through social media marketing, you can gain a foothold in the digital world by using various social networking platforms. It is also the best channel to interact with your prospective or existing customers. Whether you post content organically or use paid advertisements to increase visibility, people are more receptive online to viewing your message and hearing what you have to say.
Using social media, you can increase awareness about your brand, generate leads, instantly respond to customers' queries, collect feedback and showcase their appreciation as well. Effective use of social media can help to build trust and recall for a brand in the customers' minds. Having a solid social media presence is something that one would vouch for as a great idea, whether you are an individual or a company.
With new social media platforms being launched every now and then and existing platforms (Facebook, LinkedIn, Instagram, Pinterest, Twitter, TikTok, etc.) evolving rapidly, we understand that it becomes overwhelming to decide which one is beneficial for your business.
Also, if you have not actively used a social media platform for your business then it is easy to get confused about the purpose and audience type on a platform.
The choice of a social media platform depends on your target customers and your marketing budget. Remember social media is free but social media marketing is not. It takes time, efforts and money to maintain a strong presence. Hence, choosing a platform is important.
AI (Artificial Intelligence) is used to effectively carry out things that humans can’t do, especially on a huge scale. Social media marketing also uses algorithms in combination with AI to target and engage with people better than ever. Various audience targeting options like customer audience, lookalike audience help to achieve better ROI (Return on investment) by tracking and measuring user behaviour with advanced algorithms.
To connect your brand to your existing and future customers, we can implement a social media marketing campaign with the following:
- Social profile optimization.
- Increase the audience reach through organic and paid options.
- Generating leads.
- Marketing in social groups.
- Regular updates to keep the audience engaged and interested.
- Retargeting website visitors.
If you want to use your own employees to perform your social media marketing activities, you can hire us to train your employees on-site to effectively use the various social media platforms. We also provide training to employees of corporate organisations, start-ups, MSMEs etc. about various social media platforms.
Know more about the 'Impact of social media on youth consumers' in our blog section.
1. How can social media optimization boost your digital marketing strategy? OR Why is social media important in digital marketing?
Today, every business needs to have a presence on social media. Social media optimization (SMO) can significantly boost your digital marketing strategy by increasing brand visibility, driving website traffic, and generating leads. By optimising your company’s social media profiles, creating engaging and relevant content, and utilising relevant hashtags, you can reach a wider audience and establish your brand as an authority in your industry. Moreover, with the help of social media, you can interact with your customers directly and gather insights about their preferences. It also helps in building customer relationships and creating brand advocates.
2. How do you measure the success of your social media marketing efforts?
At Idecution, we believe in taking a holistic approach to digital marketing activities. We analyse how your target audience is interacting with the content and make changes accordingly. We track key performance indicators (KPIs) that reflect your specific objectives, such as number of impressions, click-through rate, number of clicks, average cost per click, cost per lead, number of leads, number of quality leads and cost per quality lead. By regularly monitoring and analysing these factors, we refine your social media strategy and maximise its impact on the overall digital marketing goals.
3. How can small businesses leverage social media platforms to enhance their marketing efforts and engage with their target audience effectively?
MSMEs can use the power of social media to supercharge their marketing efforts and build authentic connections with their target audience. By crafting engaging content that resonates with their brand values, they can attract followers and foster community interaction. Social media platforms allow you to visually drive storytelling, which helps to showcase the products or services appealingly. To amplify your reach, you can use targeted ads which ensures that the right people see your content.
Actively engaging with followers through comments, polls, and messages creates a strong sense of loyalty and trust. Take part in the conversation and watch your business grow!
4. Why is storytelling important in social media marketing?
Storytelling is important in all forms of marketing, not just social media marketing. However, since social media has the potential to take your content to a larger audience within a matter of minutes, storytelling becomes the main driver in social media marketing. It transforms your campaigns into memorable experiences for your target audience. Storytelling captivates the audience and keeps them hooked on the content. Weave a narrative around your brand—be it your origin story, customer journeys, or the challenges you’ve overcome. Compelling stories create a lasting impact, making your brand memorable in a crowded digital landscape.
5. How are InMail and Message Ads different on LinkedIn?
InMails are messages that you can send without any cost to your first-degree connections on LinkedIn. You can also send these messages to members of a group which you are a member of, even if they are not your first-degree connections.
While Message Ads are also text based ads that show up under messages, they are set up via the company page and you get to select a more extensive target audience and attach lead forms to the ads.
While InMail credits are limited for a month, there are no such restrictions in the case of Message Ads.