We plan and execute effective Search Engine Marketing strategies to meet your business goals.
Have you ever searched for your business/services/products in any search engine (Google, Bing, etc.)? Does your competitor’s business appear in the search results while yours does not? If this is the case, it is time for you to consider SEM (Search Engine Marketing).
Simply put, it is the use of advertisements or paid options in Google (or other search engines) to get your business’ products and services in front of potential customers whenever they are searching for it.
Efficient Search Engine Marketing not only helps to promote the website but also provides a business with the opportunity of immediate contact with the customer and conversion of customer intent to business leads/purchases.
Effective search engine marketing can help you to increase your revenues because:
- Ads are typically displayed to people who are already searching for the type of products/services that you have to offer.
- You can display your ads based on multiple criteria like specific websites, the geographical location of users, interests of users, time of the day etc.
Both SEO and SEM are important tools for the digital marketing strategy of any business. The difference lies in the approach and the time needed for results to show. What’s common between the two is that your target audience comes across your business while searching for your services/products online.
Compared to SEO, SEM can show results in a shorter span of time. Also, once SEO is stopped, it might take some time for the change in rankings to reflect in Google, while in case of SEM, it will immediately stop appearing in search results. Based on the industry, business objective, campaign duration and budget, either SEO or SEM or a mix of both is recommended by digital marketing experts.
1. Can I do Google and Bing Ads on my own?
The process of setting up Ads starts with keyword research and competition analysis. In other words, trying to understand what the target audience is looking for when they type a particular phrase or term (keyword). After this, the type of Ads, bidding strategy and other factors contribute towards the success or failure of the campaign.
If you have the expertise to set up, maintain and analyse these campaigns then a DIY (Do it Yourself) approach is fine, otherwise, you will end up losing money. Constantly changing algorithms and Ad/bidding formats also mean that you need to upgrade your knowledge regularly. Hence, it is best left to experts (Search Engine Marketing companies) for effective management of such Ad accounts. The fees that you would pay will be small compared to the money that you are investing in running the Ads and the returns that you would get.
2. Can you set-up the Ads for the first month and then we can just let the Ads run continuously?
Setting up ads, analysing the performance and making changes based on customers’ feedback is a continuous process. And hence, we do not recommend or support setting up and “forgetting” the campaign approach.
3. How will your team judge the results?
At Idecution, we believe in taking a holistic approach to digital marketing activities. This includes taking regular feedback from the clients about the leads generated through our campaigns. Based on this feedback, the campaigns are modified as required.
4. Is Search Engine Marketing (SEM) required for my business?
Every business can leverage the benefits of Search Engine Marketing. There are a lot of factors which determine whether you should opt for Search Engine Marketing or not. We will be able to recommend the best SEM strategy for you once we understand your business and desired objectives. Please reach out to us via call, email or our business enquiry form so that we can discuss this further and set you up for SEM marketing success.