Once the business objective is understood we brainstorm on the various ideas and the measurable campaign goals are aligned with the business goals. Ideas are generated from external sources, previous work experience, performance of past campaigns, current industry trends etc.
The ideas are then modelled in the form of images, texts or videos to be used on various marketing platforms.
Based on the goals, the strategy for each medium is devised. Here, the focus is to get more visibility for the brand, maximise the customer engagement and establish credibility.
Finally, effective and continuous execution is the key to success of an idea. During execution, the success is regularly measured using analytics. Based on the observations from the analytics, existing ideas are fine-tuned and new ideas are generated.
At Idecution, ideas originate from thoughts and experiences, are polished on the table and modeled into strategies. These strategies are then executed and monitored for their performance. The learnings from the monitoring are then fed back and the strategies are improvised.