Effective SEO (Search Engine Optimization) is a process in which you implement best practices and guidelines to make your website content more relevant and accessible to various search engines. This enhances the user experience and ensures that your website reaches the correct audience more frequently. Thus, a strong SEO strategy and implementation can help increase the traffic of your target audience to your website.
In today's connected world, an online search is what customers do first when looking for a product or a service. If your website is not optimised for search engines, it will most likely not appear in the initial search results and hence, won’t be visited by customers. This is because nobody really bothers to look beyond the first page of search results. This will result in customers not being able to find your product/service. To add to this, if your competition has optimised their website then you obviously will lose customers, and hence the business to your competition.
Hiring an SEO specialist during the website development stage is desirable as this saves a lot of time and effort compared to later on to optimizing the website content at a later stage. This also means that you don't lose business in the interim. Even if your website is already developed and active, it’s still a wise move to hire an SEO specialist who will conduct an SEO audit on the website and optimise it accordingly.
Based on your business needs we can offer the following SEO services:
- SEO Consulting
- SEO Auditing
- On Page Optimization
- Off Page Optimization
With Idecution, you can rest assured that your website is in good hands. We bring to the table a team of dedicated and competent marketing professionals who give your website the attention and expertise it needs.
Since 2016, our Search Engine Optimization (SEO) agency helps businesses increase their visibility on search engines by providing Search Engine Optimization (SEO) services.We are your local Search Engine Optimization (SEO) service provider who will help you build a strong Search Engine Optimization (SEO) strategy and increase the traffic of your target audience to your website.
What unique advantage does Idecution offer as compared to so many Search Engine Optimization (SEO) services providers?We are a Search Engine Optimization (SEO) in Mumbai who can get you prospective customers from all over India.
Given below are questions that most of our prospective clients ask us. Hence, we have compiled so that you get answers to the most commonly asked questions about SEO. If you still have any more questions, please fill out the enquiry form in the Contact Us section. You can also connect with us on any of our social media channels or call/WhatsApp us.
1. Why did you separate content for humans and spiders?
We wanted to demonstrate that if we write content only for spiders/crawlers/search bots then it might be technically correct but it will be boring for humans. This is exactly why it is important to have a team of SEO experts and content writers working on the content of the website. Gone are the days when only keyword stuffing was important for getting a higher ranking. These days the search engines place equal importance on the user experience on the website and how engaging the visitors find the website to be.
2. Why is SEO important in digital marketing?
Just as our lives have become increasingly fast-paced, so has the digital world, leading to shorter attention spans. In this environment, it's easy to assume that SEO is dead. However, SEO is a foundational element of digital marketing that supports increased visibility, credibility, and sustained growth, making it essential for any business looking to succeed online. It isn't just about search engines; it's also about improving the user experience and building their trust in your website. A well-optimised website is fast, mobile-friendly, easy to navigate, and provides valuable content to your target audience. This leads to higher engagement, longer visit durations, and lower bounce rates. While SEO takes some time to show results, its benefits are long-lasting. Once your site achieves a high ranking, maintaining that position requires less effort compared to the ongoing costs of paid campaigns.
3. Our business is small. SEO is only for big brands since people are searching for those brands.
SEO is for all websites which aim to satisfy their visitors. It is a myth that only big businesses can rank their website and that small businesses cannot. Any search engine such as Google, Yahoo or Bing does not discriminate based on the popularity of the brand. They are focused on providing relevant results to the users’ queries. That being said, there are some indicators which decide how relevant your website content is to the search queries, and hence the users. These include the number of visitors, the time they spend on your website, whether your website satisfies their search or they move on to other websites after yours.
4. Do I really need SEO if I’m only interested in attracting local customers?
For certain types of businesses, customers are more likely to search for local businesses or those located “around them”. Examples would be food delivery services, hospitals, clinics etc. In this case, local SEO can help the website get higher rankings. By local SEO we mean that the website is optimised to show relevant search results to people who are present in the nearby geographical area.
5. Is organic SEO free or do we have to pay Google for this? OR I have read that SEO does not cost anything? Is this true?
SEO (Search Engine Optimization) is absolutely free in the sense that you don’t have to pay anything to Google or any search engine to rank your website with the help of SEO. However, you do need to compensate your employees or the outsourced SEO agency/professionals. An SEO agency is preferable most of the time because of its expertise and skill sets. To know more about Google’s policy statement on search results, you can visit https://www.google.com/about/honestresults/
6. The concept of SEO is really confusing. Can you simplify the concept of SEO and the off-page and on-page SEO activities?
We understand that at first glance the concept of SEO can be confusing. We have simplified this for you. To understand how the search engine algorithms work to rank websites and how on-page and off-page SEO activities benefit you, you can read this blog 👉 What is SEO?
7. Can you explain the difference between technical and on-site SEO?
Imagine writing a brilliant novel but printing it on yellowed, crumpled paper instead of using nice quality paper. What are the odds that someone will read it? Technical SEO is like the quality of the paper or the structure of that book. It's about building a strong foundation for your website, ensuring that search engines and website visitors can easily understand and navigate it. It focuses on behind-the-scenes elements like website structure, XML sitemaps, do-follow/no-follow backlinks, and page loading speed. On-page SEO, on the other hand, is about creating high-quality content that engages both users and search engines. It involves optimizing content and elements directly on the page, such as keywords, meta descriptions, page titles etc. Both are crucial for improving search engine rankings and user experience.
8. How do you see SEO and PPC working together to improve results? OR Is paid search is the same as SEO?
It’s a common misconception to think that paid search and SEO are the same. While the fundamentals of both SEO and SEM (with PPC being one of the bidding strategies in SEM) are similar—such as finalising keywords relevant to your business and frequently searched by your target audience—this is where the similarity ends. SEO focuses on generating valuable content that is found organically by your customers, whereas SEM concentrates on optimising ads to capture customers' attention. SEO takes some time to show results, while SEM delivers quicker results but stops generating leads the moment you halt the paid campaigns. Both SEO and SEM can help a business achieve both short- and long-term marketing objectives respectively and maintain a regular flow of leads.
9. I am running Google Ads. Will it help to improve my website ranking?
As you pay to Google to run the Ads and strive to improve your Ad rank in the paid search results, it has no effect on the organic (search engine optimization) performance of your website. But if you are implementing both SEM (paid) and SEO (organic) effectively, you can successfully rank your website in the both types of search results and get improved traffic.
10. Can’t you use the existing website as it is? Why are you asking me to revamp it?
There are a lot of factors related to the website which affect the ranking in search engines. This is known as on-page SEO. An SEO expert will go for a website revamp if the current design of the website is not upto the latest trends or if it hampers the user experience.
11. My earlier developer had included all the keywords in the keyword field, but I did not gain anything from it? What difference will Idecution make here?
One should optimise the website after considering all aspects like title tag of the website, meta description, meta keywords, alt text, keyword density, head tags, XML sitemap, robot.txt files, internal and external links, GMB (Google My Business) listing. Most importantly, the websites should have content that helps and satisfies users. Simply adding keywords (meta keywords) in the keywords field won’t help. Idecution will implement all these on-page SEO activities and then further rank your website with the help of off-page SEO and social media for advanced results.
12. I already have an AMC with my current web developer. Would you coordinate with them to get SEO implemented?
Yes, we can coordinate with your existing web developer to get SEO implemented on the website.
13. My web developer is no longer associated with us. Would you implement the necessary changes on the website?
No problem! Just share the website domain and hosting credentials with us and we will make the necessary changes on the website.
14. Do I really need to hire an SEO expert? Can’t I do it all by myself?
DIY approach is only advised if you are able to devote time to stay updated on the ever-upgrading search engine algorithms. SEO is not a part time activity and if you are looking to get some good results out of this, then you should hire an SEO expert or outsource the SEO activities to an agency. Outsourcing is a better option since apart from SEO expertise you will require content and to a certain extent UI/UX expertise. Plus, an SEO agency will definitely work with more dedication to retain your account with them.
15. Can I just give you the keywords so that you don’t have to do the research and offer me the SEO services at a reduced fee?
Keyword research and competition is the first and a very crucial step of the SEO activities. Among other factors, keywords are decided based on the search volume and the competition for those particular keywords. Yes, your inputs are definitely valuable to decide the final keywords but they cannot be used to skip this activity altogether. It will simply end up being a case of ‘penny wise pound foolish.’
16. Our content was written last year when we had revamped the website. Why do you need to do a content rewrite to do SEO?
The world of digital marketing is dynamic and SEO factors in this dynamism. The content which was written earlier may not have been written as per the SEO guidelines. Also, depending upon the industry and competition the relevance of keywords/search terms would have changed in the last one year.
17. Will blogs and case studies help to increase the ranking of my website search engines like Google, Yahoo or Bing?
Blogs, case studies, used cases, technical whitepapers or application notes provide your existing/prospective customers with additional information about your products/services. Also, if these are made in conjunction with particular keywords then the chances of ranking for those keywords in the search engines increase.
18. In this age and era when the attention span is so low, do you think users will read the text content?
Well, if you have reached this question, it either means that you have read the entire 17 questions above this or your eyes were searching for a question and found it here directly. In this case, our objective of putting the text content here is achieved. Search engines started with showing relevant text content and in recent years have been optimised for video and image searches. So engaging content whether text or video can improve the ranking of your website in the search results.
19. Why should you hire an SEO agency for Shopify?
It is true that whether you use Shopify, WooCommerce, or any other CMS (Content Management System) based website, there are plug-ins available for on-page SEO, which might lead you to think that hiring an SEO agency is not necessary. However, SEO experts can help you optimise your website’s technical aspects, improve your site’s speed and mobile-friendliness, and craft compelling product descriptions and blog posts. An SEO agency like ours will also conduct in-depth keyword research to target relevant search terms and drive organic traffic to your store. With our strategic SEO approach, you can boost your online visibility, attract more customers, and increase your sales.
20. How will AI impact the future of SEO?
Artificial Intelligence (AI) is revolutionising Search Engine Optimisation by automating tasks, providing deeper insights, and personalising content. It boosts keyword research, content generation, and technical SEO analysis. AI tools can also help generate personalised content to improve search engine rankings and user experience.
However, human creativity and expertise remain crucial for crafting engaging and valuable content that resonates with audiences. As AI continues to advance, it’s essential to have SEO professionals who embrace and leverage its capabilities while utilising their real-world experience to drive results for your business.
21. My website is ranking on the first position for my company ‘XYZ’. However, I don’t get any enquiries. Why does it happen?
Enquiries are directly related to the number of website visits that you get on a daily or monthly basis. Most of the time, the company names are unique and it is easy to rank on the first page/position for your company name. But unless yours is a very popular brand, most people will really be searching for the products/services that you offer and not your company name. In this case, check how many website visits you get over a period of time. Keyword research and competition analysis is the first step to start the SEO work on the website.
22. How many days will it take for my website to be listed at the first position? Can you give me a definite timeline?
There is no definite timeline for ranking your website in the first position in organic results. Depending upon your industry and competition it might take months or years to get the first page position for certain keywords. Even search engines don’t promise any such timeline and mention a word of caution to find some other SEO agency if your existing agency promises first position. Yes, based on the expertise and experience an SEO agency can work in the right direction to make things happen faster but nobody can guarantee it. Understandably, waiting for this long for leads to come in is something that most of the business cannot afford to. In such scenarios, we recommend going for Search Engine Marketing (SEM).
23. I want to start digital marketing activities but I am confused about whether to start SEO or SEM?
This can be a very tricky situation. However, we at Idecution are here to help you decide the best strategy for you. To find out how these two marketing activities differ from each other, you can read this blog 👉 SEO vs SEM
24. How much does SEO cost for a small business?
The cost of SEO packages for any business (small or big) can vary significantly depending on several factors, including the size of your website, the platform on which it is built, the competitiveness of your industry, your specific goals, and the scope of the SEO services required. While there is no one-size-fits-all answer, it’s important to remember that investing in SEO can be a long-term investment with potentially high returns. Our team can provide a customised quote based on your unique needs and budget, ensuring you receive a tailored approach that aligns with your business objectives.