In this age of aggressive digital marketing, it takes a lot of courage and resilience (self-control) to not have a website for your business.Click To Tweet

First things, first. Have you heard of silly words like ‘website’, digital marketing, content marketing, blah blah? Who cares about all this stuff when you have your traditions to protect and nourish? These new things are so overrated, aren’t they? The universe will continue in their absence, as it has done all along. SMEs and start-ups keep getting bombarded with offers and best deals, pestering them to have their own website or digital footprint. Well, this is the time to give back and silence the crazy digital enthusiasts.

Here’s why SMEs and start-ups should never think of owning a website

• Old is gold
  “Does gold ever get old? Gold and wine get only better with age!”
  Isn’t it so much fun, watching your kids do foofoo to all that waste paper that was “once-upon-a-time” your marketing pamphlet? Or even give away to the charity of your favourite ‘bhelwala’ or ‘nashte-wala’ who entertains you with town gossip fresh from their stalls around the street corner? Let your scrap dealer also survive on your foofoo-ed pamphlets, that he painstakingly catches as they fly away to glory.
  Oh and how will the street kids make paper boats during monsoons? You enjoyed your childhood, let them enjoy theirs! So many people eagerly await your campaigns to get over so they can devour the leftover pretty-pink colour almost-translucent sheets of papers?
  You never know when conventional stuff can be reused. And about reuse: isn’t it all about recycling stuff? Paper, paper and paper? Stuff must be recycled time and again - and this is the only way!

  
  

  Preserve your old ideas as if they were wine!

• Attain digital nirvana
  Peace is more important than marketing - unarguably.
  You would never think about generating new queries, because you are too pleased with yourself about serving your “existing” customer base. Also, someone who is so busy, would not have the time or interest to entertain more enquiries. That’s okay! Worst case scenario would be that seekers will get agitated and turn away to knock on another door. All’s well that ends well.

  
  

  Keep calm and forget marketing!

  Image Source: Pinterest

• Website - The forbidden apple
  If you are happy, hale and hearty with your ‘existing’ customer base and your existence is heavily dependent on them, who would want to entertain fresh business enquiries, duh! Rather retain my ‘old is gold’ customers than ‘entertain’ new ones. Not in God’s world!

  
  

  Touch me not

• You live primitive!
  Yeah, right, who uses internet or smartphone these days? Afterall we are practically living in the B.C. (before civilization) age.

  If your customers are prehistorical, then you should be primal too...right! Tuning matters!

  
  

  Gen Z - the full circle!

• Oh and think about your scrap dealer!
  Yeah, right! Afterall, in our race and run for money and digitization, we can’t ignore these small vendors who thrive and flourish on those bits of paper lying on our floors, each day, once our marketing campaigns are over! So what if you may contribute a little bit; what is the printing press for then?

  Co-exist in harmony - let’s walk the talk!

  
  

  Paper dance

  Image source: Daily Motion

• Your business wishes to remain incognito. Shhh!
  You ‘target’ customers, a paper-ball throw away.
  Oh, what a joy to see people in annoying situations, searching desperately for your business in their online mode and you appear nowhere. Ouch! ‘Go incognito’. Why should your business be ‘discoverable’ after all? You never cared about helping people in need and what the hell is ‘prospective client’? No, thank you.

  Jo dikhta hai woh bikta hai
  You sell only to those who can see you.

  
  

  Invisible is invincible

• Nobody fancies EMI on Website!
  Now that is the final nail in the coffin! Who really cares about offering interest-free EMI for anything at all. No free lunches, remember? So, if you are happy with going non-digital, so should you be happy with your monthly offline marketing campaigns, where you recycle, reuse, print thereby generating biodegradable waste. You are “protecting” the environment from harmful digital waste.

  You wish for a blink-and-you-miss-it brand image; because change is the only constant.

  And the below news is fake.

  
  

  We have no idea who has uploaded this image here