Think of sports, and the very first few things that come to the mind are…? What? 1, 2, many? Strategy? Planning? Goal? Execution? Leadership? Teamwork? All of these? A bit of carelessness can cost you big.

Be it an international sports tournament or digital marketing - strategy is the lifeline.Click To Tweet

We at Idecution are excited to share our thoughts with you about some factors - obviously common amongst marketing and sports, be it the Indian Premier League, an indoor game or any outdoor sports. Even as we list down a few, we encourage you to think through on some more factors that you find thought provoking.

• Lack of strategy can give a no ball
  “Without strategy, execution is aimless. Without execution, strategy is useless.” - Morris Chang
  Yes, a strategy is extremely crucial to the business of sports: whether indoors or outdoors, small or big, to win and conquer! Not every game can be won, not every game is a loss. But, experiment you must. Keeping a finely tuned balance between strategizing and execution of your well thought experiments is essential. And remember, you may only depend on yourself.

  
  

• Not every ball is hit for a four or a six
  “The best content in the world won’t drive revenue if nobody sees it.”
  If you slow down, getting overwhelmed, that’s the point when the floodgates of ideas and opportunities close on you.

  There are oceans of content generated online every single day, but not all of it is written by you.

  
  And therefore, it is imperative that you contribute your drop to the oceans of knowledge. The more you contribute, the more you think; the more you think, the more you contribute.

  
  

  Image Source: BCCI

• Team spirit and team harmony
  Divided we fall, united we fight!
  In digital marketing, each channel is interdependent - not only for holistic success, but for harmonized execution and forceful impact. Each network or medium is self-sufficient and robust but cross- channel marketing empowers the overall marketing objective, and is 10X impactful.

  
  

• Not keeping an eye on competition can be fatal
  Knowing your enemy’s weak point is imperative to knowing when not to strike!
  This does not mean that one should change, modify or tune their own strategy to that of the competition, or that following trends every time is imperative. But, watching out for trends and competitor activities tells you loud and clear, when to remain silent and when to use the master stroke you have been carefully guarding for the right moment.

  
  

• Quitting is never a choice
  “Always start at the end before you begin.”- Robert Kiyosaki
  Have you ever considered or tried, reverse strategizing? Means, to measure the impact of your marketing campaign and calculating the expected response from your customers. You are slimming the chances of failed efforts. Just put yourself in your customer’s shoes and walk a mile.
  A brilliant sportsperson knows what to expect and what to achieve before they even step onto the field. Winning becomes kind of predictable.

  
  

  Image Source: Sports Keeda

• Practice. Practice. Practice.
  You cannot expect perfection, unless you practice hard and sustain that. If a strategy has worked well, if a campaign is successful, never sit down and rejoice your victory. Strive to compete with yourself next time. Set higher benchmarks for yourself.

  
  

  Image Source: Deccan Chronicle

• Leadership prevails. In digital, influencer is the emperor.
  A coach is not only a mentor, but also a close confidante
  Coach is the most important person in any sports. They shape, nourish, nurture, refine your game and your career. They will always push you beyond your limits. They may not tell you how, why, what, but will keep hammering your game until you become their perfect masterpiece. It is said that, nothing can be hidden from a coach / mentor. Weaknesses, strongest points, your game, your mindset; and hence you can confide in them.
  Likewise, digital marketing requires meticulous mentoring, constant nurturing and leadership style thinking. If you have mastered this art, you will be flattered by how many budding enterprises are willing to ape your ideas!

  
  

  Image Source: Bigg News