Personalised marketing 101
Do you remember how many ads you have seen today? We bet you don’t know the number. We see ads everywhere on the internet from social media to search engines, but we don’t pay attention to them or just scroll past them. We think that these ads are not relevant to us because they are not talking about us or the problem we are facing. They just talk about the products or services. However, there are some ads that stay back in our minds and grab our attention. This is largely due to personalised marketing.
With personalised marketing, marketers show ads that talk about the problem that customers are facing and how their product solves it.
It also involves tailoring the content and delivery of marketing messages based on individual or groups of customers according to their needs and problems. Personalised marketing is more than just inserting a customer name into a template. It’s about reaching the right audience with the right message, at the right time, and with the right suggestions. It utilises data and technology to create highly personalised marketing campaigns that solve the customer’s problems and directly speak to them.
Benefits:
● Helps increase customer satisfaction
● Increases customer loyalty
● Improves brand image
● Increases customer engagement
● Increases brand attention
Methodology of personalised marketing:
● Data collection and analysis - Data collection is probably the most important factor for personalised marketing. Data can be collected from social media, customer surveys and email marketing etc. This helps marketers to deliver personalised solutions for their customers.
● Personalised emails - Sending personalised emails don’t just include emails containing customer names or surnames. A personalised email should answer the query or problem that the customer is facing. This makes it interesting and useful for the customer.
● Social media - Social media can be used to run remarketing ads with personalised messages to attract customers towards the brand.
● Offer personalised recommendations - Use customer data to offer personalised product recommendations based on their past behaviour and preferences.
Personalised marketing can help you engage with your customers. It also requires you to invest time and requires a detailed analysis of your target customer data because any small mistake in customer analysis can lead to the failure of your campaign and can hamper the brand image. It helps your brand to stand out from your competition and helps to grab the customers’ attention among hundreds of similar ads from various brands. Now that you understand how personalised marketing can be helpful for your business, connect with Idecution to effectively use digital marketing to generate quality leads and create brand awareness.