How does LinkedIn boost MSMEs?
If you are a regular LinkedIn user, you have surely heard comments like “LinkedIn has become too cluttered.” or “LinkedIn has become like Facebook.” It is quite common to hear these comments, especially from professionals who have been using LinkedIn for a very long time now. It is true that in the post-pandemic world, a large number of professionals have switched to LinkedIn as it was one of the better mediums to stay connected with your professional world. However, the fact remains that LinkedIn is also a strong platform to connect with the B2B audience.
Unlike other social networking sites where individuals connect for entertainment, LinkedIn is the only social media platform where professionals connect to share their experiences, thoughts and industry-related information. LinkedIn can also help businesses to engage and build relationships with their target audience by posting thoughts and replying to their queries.
How can MSMEs leverage LinkedIn?
● LinkedIn helps you create a community around your brand. It lets you create a company page where you can showcase your products, services, company values, and company culture. Using your LinkedIn page, you can invite your connections (who could also be your potential customers) to follow your page. Sharing information about your company and products/services on LinkedIn can help you increase the visibility of your brand.
● With LinkedIn ads, you can target your desired audience based on their designation, company size, industry and more. This is one of the main reasons why LinkedIn is called the professional’s social media.
● LinkedIn can help your business to generate quality leads and increase conversion. This can be achieved through LinkedIn ads and organic posting. Using the LinkedIn ads targeting options, your ad will appear only to your desired audience and your organic posting will show the connections that you have created on your page based on your industry.
● LinkedIn offers a wealth of resources and support for businesses of all sizes. MSMEs can connect with other business owners and can access valuable information by joining LinkedIn groups and communities.
● One of the most important things that MSMEs can leverage from LinkedIn is that they can learn from other experienced professionals and business owners because most of the experienced professionals share their thoughts and experience with the community.
Overall, LinkedIn can help MSMEs build a professional network and connect with their target industry. MSMEs can use LinkedIn to post job openings, and search for and connect with talent in the industry. It can also be helpful for a business owner to study their industry, current trends, market conditions and more even before entering the industry. Now that you know how LinkedIn can be helpful for your business
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