Is SEO dead in 2023?
Even if you are not familiar with digital marketing, you have surely heard of the terms SEO (Search Engine Optimisation) and SEM (Search Engine Marketing). While SEM still remains an extremely popular strategy, the same cannot be said for SEO, sadly. Many new-age marketers do not care to "waste" time on SEO and instead use SEM (Search Engine Marketing) to achieve similar marketing objectives like lead generation at a much faster rate by opting to pay a higher price. This naturally leads to the question “Is SEO Dead in 2023?”
Before we decide whether SEO is indeed dead in 2023, let us understand briefly what SEO and SEM are.
SEO (Search Engine Optimization) is the process of optimising a website and its content to improve its visibility and ranking on search engine result pages (SERP). Google’s algorithm has a set of parameters to rank websites on search engine result pages (SERP). These include backlinks, page loading speed, keyword density, image alt tags, etc.
SEM (Search Engine Marketing) is the process of promoting a website through paid advertising on search engines like Google, Bing, etc. In SEM, advertisers can bid on keywords that are related to their products or services, and the Google Ads algorithm decides the ranking based on the bidding amount and the quality score.
So, Is SEO Dead?
No, SEO (Search engine optimization) is not dead. In fact, it continues to be a critical aspect of digital marketing and is a valuable way to not only drive organic traffic but also contribute towards SEM (Search Engine Marketing). SEO and SEM are interconnected and the success of SEM depends on the SEO activities to an extent. This is because, in SEM, the quality score which contributes towards the ad rank depends on several SEO factors of the landing page such as:
1. Page Speed - Page loading speed is massively important in this day and age where the average attention span of users is decreasing.
2. Keyword Density - One of the primary ways in which the Google Ads algorithm determines the relevancy of your landing page content is by checking the density of the keywords used in the SEM campaign.
3. Header And Meta Tags - Header tags and meta properties are very important signals to the algorithm as to how the content in a particular website is structured and to give a high-level overview of the website and the sections within it. Optimized HTML tags can also help to decrease page load time.
Get More Bang For Your Buck
The auction's success depends on the bid amount and the quantity score. If proper SEO practices are in place, it is always going to help you perform better in an auction and will also mean that if you are an MSME or a startup competing with regular budgets, you will have better chances of winning the auction even with a smaller bid because of the relevancy of your landing page.
So in conclusion, not only is SEO not dead in 2023, it is secretly becoming more and more important if you want to compete effectively in Google Ads without the luxury of having a huge budget.
So what are you waiting for? Schedule a call with Idecution’s SEO and SEM experts and make sure that their winning combinations produce the best results for your brand.