Marketing your brand festively
We all know that festivals are a time for celebrations and spending time with family, enjoying all the happiness and soaking in the jolly moments. What if we were to tell you that they are also a great opportunity for utilising digital marketing to promote your business and establish it firmly in the minds of your customers. It may sound a bit odd but is perfectly logical. Read on to know how marketing ideas are born for festive days like Valentine’s day.
Festive times have always been associated with celebrations in many forms, be it ceremonies, meeting up with loved ones or even having good food. We can safely bet that the festivals of Holi, Diwali, Eid or Christmas came to your mind when reading this. This is precisely what makes festive marketing such a great prospect. Once the customer associates your brand with a festive occasion in their mind, a strong connection is built and it works wonders for your business. When a festival is celebrated by a vast majority of the population over a state or a country, there are always some trending hashtags and themes on which you can capitalise. This provides more visibility to your campaign and reduces the effort needed to establish visibility and presence for your brand.
The process of ideating and executing festive marketing contains the following steps:
1. Decide which festivals or occasions you want to focus your campaigns on. This will typically depend on your desired customer profile, the geographical locations in which your business operates etc.
2. Plan your strategy well in advance. This will generally include creating social media posts, preparing videos, coming up with ideas for contests etc.
3. In some cases, for example, when you are planning a contest, you can also build hype and anticipation around it in the days or weeks preceding the occasion.
4. Make the campaign live and monitor its performance. After all, witnessing your efforts bear fruit is indeed satisfying.
Brands create value for their customers by forging an emotional connection through personal gestures. As a brand, you need to figure out what you want to make people feel when they think of your brand.
- Archit Malhotra, Social Media Expert @Idecution
When executed properly, festive marketing campaigns provide excellent traction for your brand and boost brand recalls. For example, when one thinks of Cadbury, one immediately thinks of their ads on occasions like Diwali and Rakshabandhan. That is a level of association any brand dreams of and it is only possible due to the Cadbury marketing strategy.
Most importantly, festive marketing works equally well for you, no matter where the sales/engagement for your business comes from. You might be a manufacturer who sells their goods primarily offline, but this can still create a buzz among your customers who can then engage with you offline. In fact, this also works where your primary target audience may not even be present on social media. Idecution has done this in the past for a client where we got kids to create drawings for Santa on paper and then have their parents post those on social media. The participants then got to meet “Santa” in person, thus creating a positive buzz for the client’s brand.
Now that you know how festive marketing can work for you, what are you waiting for? Christmas? Get in touch with Idecution and let the festivals make you happy in more ways than one.
Schedule a call with our expert and discover how we as an SMO agency can help to grow your business by taking advantage of festive marketing.
Disclaimer:
The trademarks mentioned are the property of their respective owners. Idecution Marketing Studio LLP does not claim any intellectual copyright over or intend to use it for any commercial purposes whatsoever. This blog is only meant to provide information to the digital marketing community.