How mobile optimisation can impact MSMEs?
In today’s digital age, the internet is growing at an explosive pace. With this, the number of users accessing the internet through a mobile device (most typically, smartphones) is increasing rapidly.
Although the concept of “mobile first” has been around for a few years now, most MSMEs miss out on this important aspect while designing and developing their website.
As per Digital 2023: India’s report, There were 692.0 million internet users in India at the start of 2023, when internet penetration stood at 48.7%. A total of 1.10 billion cellular mobile connections were active in India in early 2023, with this figure equivalent to 77.0% of the total population.
Social media giants like Facebook, Twitter, Instagram etc. are making their platforms more mobile-friendly by providing features such as reels, push notifications etc. to attract larger audiences.
Hence, it becomes important for businesses to make their websites mobile-optimised to provide a better user experience and become accessible to a larger number of users. Businesses that prioritise mobile optimisation of their digital properties are likely to engage better with their target audience and build greater brand awareness.
Role Of Mobile Optimisation In Boosting Brand Engagement and Awareness.
1. Mobile-friendly websites have a greater chance to attract the target audience. This helps brands to increase awareness among their target audience as most internet users are accessing the internet through mobile devices.
2. Mobile-optimised websites are designed to be easily navigable on small screens, with clear and concise content that is easy to read. This helps users to engage better with the website content and also improves the user experience.
3. Optimisation for mobile devices creates a positive impact on SEM campaigns, as the Google Ads algorithm gives greater preference to a mobile-friendly website for ranking on the Google search engine result page.
4. Mobile-optimised websites load faster and perform better than websites that are not optimised. This leads to improved user experience and increased engagement.
5. Websites optimised for mobile devices help users with slower internet connections browse faster and get more done while on the go. This means that users can access your content whenever they want to, thus increasing traffic to your website.
Summing it up, mobile-optimised websites contribute better to increasing brand awareness and boosting SEO and SEM rankings as search engines prioritise websites that are mobile-friendly and increase user engagement by providing easy navigation. By providing a seamless user experience across all devices, MSMEs can solidify their online presence and build stronger relationships with their customers.
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