You venture out into a new world of business with lots of zeal, enthusiasm and ambitious plans for future. You know your product or service is great. After all, you have invested a lot of your time and resources in making sure your customers get the best when they choose your product or service. However, your abilities/products/services are yet to be a proven success. You are making ends meet to achieve that peak. Despite investing heavily in several things necessary for success, you forget the most important thing that you must invest in - Marketing! Do you really think your business will grow if that’s the case? Do the needful right away!

Peter Drucker has rightly said, "Marketing Is Business".

There is no shying away from the fact that you need marketing right from the very start of your business operations.

Marketing benefits you in the following ways:-

• Make your presence felt!
  You are new. Nobody knows about your venture yet. Nobody is aware of your services. Word of mouth begins only after customers use your services and are satisfied with it. How will customers come to you if they don't even know that you exist? There are various marketing tools that you can rely on to grab the customer’s mindshare and grow big-big-bigger!

  

• For dealing with the cut-throat competition.
  Most likely, there are thousands of people who already offer or aspire/plan to offer the same services as you do. For the sake of assumption, let us think that your product is a niche one. How is anyone going to know about your niche product if you don't market yourself or don’t create a mark in the minds of the people? In the case of similar product or service offerings, you must stand beyond and above your competitors. For both of these to happen, marketing is the key!

  

• Hello, friend!
  Every customer wants to be heard, pampered and made to feel special. Marketing tools help you to give that personal touch to your messages and win their heart. Marketing helps you to tailor the message in a way that makes the clients feel comfortable and special.

  

• Target audience, targeted!
  If you market yourself efficiently, the right audience will be targeted. Click To Tweet
  You wouldn't want to consider an elderly person to wear your rollers skates made for kids or teenagers. Marketing helps you to target your audience globally as well as locally.

  

• Untruthful content, bye bye!
  Even at the very start of your business, and especially as you gain a foothold in the market, there will be people who will spread wrong, untruthful and mean things about you or your industry. Only the right amount of public relations, vigilantly practised, can save you from the impact of such activities.

  

• Brand image
  You are selling adult diapers. You cannot portray yourself as an adventurous or a funky brand. You must put yourself across as a reliable, sincere and trustworthy brand. Thus, creating and maintaining the proper public perception of your company is vital. In achieving this, marketing plays a major role in building the desired image and gaining the mindshare of your target audience.

  

• For the marathon
  Marketing is always going to work for you, to get you out of trouble and keep you in the good books of people. Marketing helps you to build a positive image for your brand. This, in turn, creates a goodwill which leads to better prospects both in the short run as well as the long one.

  

• High profits
  One of the underlying principles of a business is to earn profits. With all the above thoughts put together and implemented, you put yourself in the right position to earn profits and reach the peak of success. This is made possible only with appropriate and accurate amount of marketing.For an established business, marketing plays a role in their continued success and profits. They can price their services/products better because people will come to them anyway even when prices may be higher than the competition. Think of Apple! This is possible due to the simple reason that they are already well-established and have appreciable goodwill.

  

  However, for a small business, marketing plays a role in laying the foundation for future profits. They need to make people aware about their existence and create a goodwill in order to be well-established. Once this happens, people grow to trust them and avail of their services or buy their products.

  Thus, we rightly believe in the lines rightly said by Peter Drucker, “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. The aim of marketing is to make selling superfluous.”