If you are involved in the digital marketing field or you like to keep up with the latest trends in the field of technology, then you have probably heard about AI-powered tools which can help produce content, assist in creating reports, simplify complicated statements into easily digestible pieces of information, etc. If so, odds are that the platform that you heard of is Chat GPT .

However, today we will talk about another application of AI called AI chatbots. These help brands and marketers in one of the most important goals of digital marketing - lead generation. Most commonly, AI chatbots are used in two instances, on websites and on chat applications like WhatsApp.

The primary use of AI chatbots is on websites or landing pages where they are offered as an alternative to contact forms. With the chatbots, users have the option to contact the brand directly without having to fill up a contact form and wait for a callback or having to do a traditional phone call.

The other more popular use of AI chatbots is to use them with messaging applications like WhatsApp. By registering a WhatsApp business account, brands can program a chatbot which can be used to engage with users who may be contacting the brands outside of business hours.

Now that we know the popular uses of AI chatbots, let us understand why they are used.

Reduced Response Time

While an AI chatbot may lack originality and human empathy, it helps businesses, especially ones operating in several time zones, solve a major issue with user experience for website visitors. Several studies conducted across the world have shown that there is a direct correlation between the response time from the brand and the chance that a website visitor will be interested in the product/service. AI chatbots help address this by providing instantaneous replies to the customer giving him/her a sense of being heard by the brand and the satisfaction of having a conversation to express the pain points with the product/service that they are looking to address.

Cost Effective

ROI is the name of the game for any business, especially for MSMEs and startups who operate on lower budgets, and AI chatbots are definitely helpful in removing some redundancies here. While AI can never truly replace humans, the amount of time spent by customer service professionals can be optimised by allowing the AI chatbots to handle the initial conversations which more often than not have a predictable flow to them. This allows businesses to increase their savings on the amount spent on acquiring a lead by using AI chatbots to do basic activities like introducing the company, and product/service, collecting user data and answering basic questions. This ultimately allows for optimisation of the budget for lead generation.

User Profile Creation

This is perhaps the biggest advantage of using AI chatbots and something a lot of brands have already caught on to. In addition to collecting standard information such as name, email, phone number, AI chatbots can also collect information like location and source of the user's URL which can help determine how the user came upon the page.

However, while this is just a part of the advantage, the main advantage is that due to the consistent nature of the questions and answers based on a predetermined flow, it is much easier to find patterns in user responses and data collected by AI chatbots.

This allows companies to not only collect user information but also to segregate users into different personas/profiles, thus allowing for customised messaging when retargeting them. This is truly a game changer as the chance of lead generation is highest when the user feels that the ad is personally crafted for them.

Now that you know how AI chatbots play a key role in the lead generation process, contact Idecution to learn more about how you can optimise your current strategy to generate maximum leads at minimum ROI.

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