DIGITAL MARKETING PYRAMID FOR NUTRITIONISTS/DIETICIANS
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As nutritionists and dieticians, the food pyramid is something you’re very familiar with. Just as the food pyramid shows a balanced diet for an individual, we have a digital marketing pyramid which shows how digital marketing works for the nutrition industry.
Like most businesses, a healthy website is a basic requirement for a strong digital presence. Now, what does “healthy” mean here? Here, “healthy” means a website which is designed keeping the interests of the target audience in mind and the message which the brand (the nutritionist/dietician) wants to convey. This also means that the website is search engine friendly so that when someone is searching on Google, they can find the relevant information easily.
Once this primary requirement is taken care of, we focus on the next part which is creating and updating content regularly. This is usually in the form of blogs, case studies or tips on social media. As an expert in the field, there will be topics which you know are essential/beneficial for your customers to understand and follow. Wouldn’t it be great if these topics are written in your own words, in an engaging style so that your customers can simply read them rather than you having to tell them every time? Interesting and informative content is a great tool to keep in touch with existing customers and engage with new ones.
Examples of a healthy content strategy:-
- Blogs
- Social Media Post - Static
- Videos
- Going Live on Social Media
The next level in the pyramid would be paid campaigns to reach out to new customers. Your expertise and great content is a solid recipe to attract new customers. Paid campaigns on search engines (which is called search engine marketing) and social media channels like Facebook, Instagram, LinkedIn etc. help us reach out to new customers AND target existing customers based on demographics such as age, gender, location, interests and many other different filters.
Last but not the least, we have Influencer Marketing. Collaborating with different brands or individuals in the field of nutrition can be a win-win situation for both.
We are already seeing that a large percentage of the population is becoming more aware of “eating right” and fitness. 2020 has proven that with the help of technology, geography is no longer a barrier. So why not take advantage of digital marketing to grow your business to a level never imagined before?
A healthy diet alone is not enough for maintaining good health. Just as you recommend proper physical activity for staying healthy, we too take care of your website by maintaining it regularly. We also ensure that your digital marketing activities are in top shape by tracking feedback and improving the content and strategy as per the latest trends.